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How to Attract Free Publicity

$297.00

Use our step-by-step course to teach people how to get influencers and the media to talk about their business.

 

Teach Your Clients How to Attract Free Publicity

Create a fresh income stream for yourself by walking small business owners and entrepreneurs through a proven step-by-step plan to get influencers and the media to talk about their business. Just use our fully customizable, PLR course that you can brand, tailor, and sell under your own name!

Do you guide new or struggling business owners?

Help your clients by showing them how to get journalists, industry experts, and influencers to talk about them and their business.... for FREE!  

This type of content is often called 'earned' media (as opposed to your own or paid content).  

It includes anything where you're talked about or mentioned (online or offline), such as:  

  • Articles in print magazines, newspapers, and journals
  • Digital articles and blog posts (unpaid)
  • TV news segments
  • Tweets & social media posts (not sponsored)
  • Guest appearances on webinars, podcasts, and livestreams
  • Inclusion in a list of 'experts'
  • ...anywhere people are saying good things about YOU

Why should you be teaching your audience how to get free publicity ?  

Because people trust it more! In fact...  

 92% of consumers trust earned media over traditional ads (Nielson)  

and  

96% of B2B Buyers want content with more input from industry thought leaders (DemandGen)  

This type of content also adds to search results online, and 8 out of 10 people will Google you or your business before they buy from you!  

Free publicity through earned media will:  

  • Increase your brand recognition 
  • Widen visibility for your business and offers 
  • Build greater trust in you and your business 
  • Attract new followers on social media 
  • Drive new leads to your website or opt-in page  

...and ultimately lead to more sales. However, Generating these types of results isn't as simple as writing a press release and contacting some journalists and influencers. It requires the step-by-step, strategic approach we cover in our brandable, ready-to-teach course.

Our How to Attract Free Publicity program gives you everything you need to learn and teach others how to:  

  • Position your business with a clear message, so people know what and why to write about you
  • Create a media kit that makes it easy for people to find key facts
  • Identify the journalists & influencers who will want to write about you
  • Define a 'hook' and write a press release that makes you newsworthy
  • Get your press releases and stories seen in the deluge of requests
  • Plan your publicity schedule and automate wherever possible to save time

Brand It, Customize It, Sell It - Your Way

What makes "How to Attract Free Publicity" truly unique is the freedom it offers you.

Purchase a license, and you'll have the rights to edit the content any way you want, put your name and brand on it, and repurpose it into whatever format you desire (online, offline, video, livestream... you name it!). It's not just a course; it's a versatile tool to elevate your business.

Get How to Attract Free Publicity Now!

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
 
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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A game-changer for me and my clients!

Your products have been a game-changer for me and my clients! The content is amazing and thorough, and you get a lot more for your money than some of the other PLR products I've purchased!

Here's an overview of what you'll teach in the course:

PLR Course Introduction

Introduction

Kickstart the journey with an energizing overview that sets the stage for success. This module will ignite your students' motivation and align them with the transformative power of simple business planning.

Module 1 - Publicize Your Business

Publicity is important to all businesses, but many entrepreneurs shy away from publicizing their own business.

In this first module, you’ll identify why publicity is important and how to identify what’s already being said about you online. You’ll also write your own positioning statement so you’re clear on the message you want to get across.

PLR Course Module 1
  • Lesson 1: Why You Should Do Your Own Publicity - In Lesson 1, you'll identify why publicity is important for your students' small businesses and how they can uncover their current public image, so they can effectively manage their brand reputation.
  • Lesson 2: How to Position Your Business - In Lesson 2, you'll help your students write a positioning statement to describe their product or service and how it meets the needs of their target customer, so they can quickly express how they stand out in their market.
PLR Course Module 2

Module 2 - Create Your Media Kit

Before you start contacting journalists and influencers, you need to have all your key details together in one place.

In Module 2, you’ll show your students how to pull together the information they need in order to compile a media kit and put it online. Then, anyone who wants to talk to them about their business has access to the facts they need right away. The less work needed, the more likely someone will write about you!

Module 3 - Identify Journalists & Influencers to Contact

Knowing whom to contact with your story and how to do so is vitally important if you want to stand out.

In Module 3, you’ll show your students how to compile a database of media contacts related to their area of expertise, identify their unique hook that will attract publicity, and write a one page press release for an upcoming event to send to their media contacts.

PLR Course Module 3
  • Lesson 1: Identify the Who and the When - In Lesson 1, you'll help your students compile details of the most relevant media people they should contact and when they should get in touch.
  • Lesson 2: Define Your Hook - In Lesson 2, you'll teach your students how to identify their unique hook so that they can use it to attract publicity.
  • Lesson 3: Write Your Press Release - In Lesson 3, you'll show your students how to write a one-page press release for an upcoming event which they can send to appropriate media and industry expert contacts.
PLR Course Module 4

Module 4 – Effective Ways to Distribute Your Press Releases

Now that you’ve identified your database of relevant contacts and have your press release ready to go, you need to find a way to get it out there to the world.

In Module 4, you’ll guide your students to choose the most effective methods to contact journalists and influencers and get their news story in front of them,... in a way that makes them stand out from all the other requests those people get daily.

Module 5 – Put Together Your Publicity Schedule

Planning ahead for your publicity is as important as planning for any of your other business goals. It can’t be an afterthought if you want it to work.

In Module 5, you’ll show you students how to develop a comprehensive publicity plan for the year ahead and install tools to automate routine tasks where appropriate.

PLR Course Module 5
  • Lesson 1: Plan Your Year Ahead - In Lesson 1, you'll help your students develop a comprehensive publicity plan for the year ahead which can be implemented by themselves or their team, so they don't waste time constantly trying to think up newsworthy ideas.
  • Lesson 2: Automate To Save Time - In Lesson 2, you'll teach your students how to install tools to automate routine publicity tasks so that you can save time.

Module 6 – Review and Refine

In this final module, you’ll share tips for your students to get even better results from their publicity activities. You’ll give your students the opportunity to review their work and plan future action steps so they can achieve the goals they set for this course.

PLR Course Module 6

Get your license to How to Attract Free Publicity:

And to teach the program above, here’s exactly what you’ll get in How to Attract Free Publicity:

Click on any tab to see a detailed list of course content you'll get with your license:

  • Student Materials

  • Instructor Materials

  • Lead Generation Materials

Student Materials - to Learn & Take Action

* Course Book (Student Guide) (9,189 words, 61 pages) - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop (You’d pay $2,000+ just to learn how to create a course like this, and you’d still have to spend months doing it yourself)  

* Action Guide - 34-page guide which helps your students take action on what they learn, so you’ll have happy, successful customers

* Media Contacts and Influencers Database - to record all contact data and follow up action, in xls.

* Publicity Plan - to plan tactics for growing media contacts and to plot specific publicity activities for the coming year, in .xls.

*Media Summary Page Template - to set up a media kit and get it online, in .pptx

* A 24-page Summary Cheat Sheet - which you and your students can quickly reference to save time, versus having to refer to the Course Book or lesson videos every time (Customers love these!)  

* 19 Colorful Graphics that are used in the Course Book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx and .png) 

* Course Overview Infographic - A visual overview of the course (in .pptx, .pdf, & .png)

Here’s what business owners just like you have to say about Content Sparks:

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I instantly recognized the value

I've been around the block when it comes to designing courses, and I instantly recognized the value in what they were offering.... I decided to take the plunge with Content Sparks' materials by using their Time Management course as my guinea pig. And guess what? I was able to customize and create the online course in just a week! I launched it to my email list for $47, and sold 21 courses over four days, earning nearly $1,000. Now, I've bumped up the price to $97 and plan to use this course as an upsell. It's been a win-win situation.

Mary Schiller Author and Coach
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I've been a customer/fan ever since

My training and coaching practice is more profitable and less stressful because of Content Sparks. I searched the internet for private label content solutions to avoid starting from scratch every time I had an idea for a new product. Luckily one deep SEO rabbit hole led me to Sharyn's excellent site, and I've been a customer/fan ever since. I use the courses to power my private coaching, membership sites, and premium value workshops. Content Sparks has researched, written, and packaged the best business fundamentals, so you don't have to. These resources have saved me time and earned back my investment.

Javontae Williams Owner, Red and Brown Lifestyle Media

Frequently Asked Questions

  • FAQs about How to Attract Free Publicity

  • FAQs about White Label Content

  • How Much Can I save?

  • How Much Can I Earn?

Can I see a sample of the course content?

Sure! You can see an excerpt from the Course Book HERE:

ContentSparks.com/FreePublicity_Sample

And if you have more questions, you can always content us at support@contentsparks.com

What are the specific learning objectives for the course?

The following are the learning objectives your students will achieve when you teach the course on How to Attract Free Publicity as shown in the Course Book.
By the time you complete the course, you will be able to:

  • Identify why publicity is important for small businesses and how you can uncover your current public image, so you can effectively manage your brand reputation
  • Write a positioning statement to describe your product or service and how it meets the needs of your target customer, so you can quickly express how you stand out in your market
  • Put together a media kit and put it online, so that anyone who wants to talk about your business has access to the information they need right away
  • Compile details of the most relevant media people you should contact and plan when you should get in touch
  • Identify your unique hook so that you can use it to attract publicity
  • Write a one-page press release for an upcoming event which you can send to appropriate media contacts
  • Choose the best way to contact relevant journalists and influencers to get them interested in your story or event
  • Develop a comprehensive publicity plan for the year ahead which can be implemented by you or your team
  • Install tools to automate routine tasks so that you can save time
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course

Can I teach this course if I've not taught these skills before?

Yes... absolutely!


You can work through the course yourself and be your own case study to share with your audience. You can document your steps, and share your feelings about each stage in your journey. When you've done it yourself you will find it easier to teach. Another way to teach How to Attract Free Publicity if you don't have much experience in the area is to teach a beta cohort. This group of people understand they're working with you to test the program and will share their progress with you.

Does this course only work online or can it also be an in-person workshop?

Here at Content Sparks, we've given you everything you need to run your courses online virtually. However, you'll find the content is easy to adapt to an in-person training with some simple replacement of the virtual logistics, group coaching, or live seminar. Just have students do the action steps as small group and partner activities and then reconvene to debrief and discuss their results. 

Many of our clients do amazing in-person events with our course kits, and you will too! 

Can I create a high ticket offer with this?

Yes! You can add in some personal coaching sessions (we recommend 4) and sell this in the $997-$1497 range. You can expand it to include a mastermind and charge up to $3,000 per person.
You could also turn this whole course into a VIP weekend, and deliver How to Attract Free Publicity in person in a luxury venue
A little extra thought turns How to Attract Free Publicity into a priceless high-ticket offer that gives a brilliant ROI and increased revenue for you.

What curriculum could this be part of?

Anything about marketing would be incomplete without How to Attract Free Publicity.

Check out Build Your Visibility and Credibility to see related courses you can put together to create the perfect curriculum for your audience.

Why Choose Content Sparks?


When it comes to selecting someone to help you create your courses, you have options. So why choose us? Here are 3 big reasons:

  • Sales and Marketing Focus: We're specialists in sales and marketing courses, ensuring you get a product designed to deliver results.
  • Exclusive Content: This course is crafted by our in-house team and exclusive to Content Sparks, guaranteeing quality and uniqueness.
  • Proven Track Record: With over 30 years of experience, we've been creating courses that consistently deliver results for businesses big and small.

In short, when you choose Content Sparks, you're choosing an experienced partner committed to your success.

Get your license to How to Attract Free Publicity: Only $297

100% No Risk Guarantee

SATISFACTION
100% 
guarantee
Take a look through all the materials.
  
If you don’t think you or your customers can benefit from this content, let us know in the first 7 days, and we’ll give you a full refund. No questions asked.  Just contact us at support@contentsparks.com.

If you like it, keep it. And if you’re ready to take action quickly to get to that next level, you could be closing sales in the first week.
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This is first-rate stuff—highly recommended

When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period.

Daniel Ulin

P.S. Still on the fence? Consider this... 

You could spend weeks crafting a course from scratch, or you could start teaching this impactful course tomorrow.

Save time, grow your business, and help your clients build lasting relationships.

Sounds like a smart move, doesn't it?

Click below and start making a lasting impact as you enhance your business offers.

Grab your license to How to Attract Free Publicity now:

Here are a few ideas for using your content...

  • Use a section of the content as a free giveaway to get more email subscribers on your list
  • Use the slides and speaking notes to run a webinar. Then follow up with paid coaching or consulting sessions
  • Customize and sell your own ecourse and follow it up with additional coaching or more in-depth training on each sub-topic.
  • Use sections of the content for an autoresponder series that pre-sells the entire course, all combined as a paid ebook, webinar, or live workshop.
  • Use the slides and speaker notes to create a video series for your clients, with the worksheets as downloads to accompany each video.
  • Add the content to your paid membership site as a valuable learning resource
  • Share the graphics, infographics, and tweets on social media to promote the course (paid or as a lead magnet), or just to drive traffic to your site
  • Combine this course with other courses at Content Sparks to create a longer educational series or curriculum